Friday, August 13, 2010

Putting It All Together-Part 4-Mike's Four P's of MARKETING YOURSELF

It's game time! Here we go! You have developed and tweaked your PLAN. You can recite your PITCH in your sleep, standing on your multiple languages. As for PRESENTATION, boy...don't you clean up well! You have the right look, outfit, haircut, resume paper and nifty portfolio to carry containing insightful and pithy questions. You have got it! YOU are the total PACKAGE! Yes, you!

You are what your future employer wants. They just haven't discovered it yet. The PACKAGE you present to the market place is the result of all your planning, preparation and practice. It is complete and ready to be received. Now, it is all about delivering the PACKAGE. What do you mean?

1) Consistently WORK YOUR PLAN: You don't have the luxury of missing a half day to play golf or navel gaze at the beach. There will be plenty of time on the weekends to go that AFTER you have your next great job. Be tenacious in the execution of your plan and you dramatically increase the odds of getting hired...sooner and not later.

2) Keep PRACTICING your PITCH: Frequently rehearsing your personal elevator pitch is as important as practicing your short game in golf. (You'd think I play golf given the references--I don't!) Not practicing your pitch and interview skills is a guaranteed way to stammer through the first set of questions during an upcoming interview. Practice begets confidence. Confidence begets success.

3) PRESENT with confidence! I am not just talking about physical presentation (though that is very important). It is how you present your true self. There is nothing better for a hiring manager than when their new employee's performance, demeanor and professionalism confirm what their instincts told them all along...great selection. Only way that can happen for you (being the "great selection") is when you are representing who you truly are.

So, there you have it...Mike's 4 "P's" of Marketing Yourself. If any of this has struck a cord or better yet worked for you in your search...let me know! Good luck and good hunting!

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